I’m going to make a prediction that my friends in the gun violence prevention (GVP) community won’t like but it needs to be said nonetheless. And my prediction goes like this: Unless and until the advocates for reducing gun violence get it together and start slugging it out toe-to-toe with the pro-gun gang, the possibility that we will see a significant decline in gun violence will remain somewhere between nothing and nil. Let me give you an example.

Last week the boys in Fairfax posted a story about Kim Kardashian’s latest attempt to inject a little reality into the debate about guns. Basically she called for more restrictions on people who are convicted of a misdemeanor, or have been served a temporary restraining order; in other words, closing some of the loopholes which allow an awful lot of dangerous people to legally get their hands on guns.

The NRA referred to Kardashian’s comments as ‘barely-intelligible’ and ‘ignorant’ despite the fact that what she said about legal loopholes wasn’t all that different from what we know to be true. Would her comments pass muster in an amicus curiae brief to the Supreme Court? Of course not. But when was the last time that any mouthpiece for Gun-nut nation said anything that remotely aligned with the truth?

On the same NRA webpage which carried the attack on Kim, the NRA also linked to a Breitbart posting that calls out Shannon Watts for promoting female political candidates who, once in office, will push more gun-control laws. Of course there’s nothing about Shannon’s views which should surprise because she’s simply a creation of Bloomberg’s big bucks.

In these two stories alone I count at least five errors along with slanted, misleading opinions and a generally nasty attitude towards two women who don’t deserve to be attacked by media organizations which claim to be publishing the latest ‘news.’ But if we have learned anything from the last six months and our sleep-deprived President, it’s that what used to be the line between facts and opinions has disappeared. And nowhere is this more the case than in the so-called ‘debate’ about guns.

But in fact there isn’t any debate about whether the existence of 300 million personally-owned guns gives the United States a level of gun violence that is seven to twenty times higher than gun-violence rates in the rest of the OECD. In a recent column I mentioned that a new study by pediatricians at Mt. Sinai Hospital found that 80% of all gun injuries suffered by children occurred in the 16-19 age group, whereupon a pro-gun advocate told me that these gun-violence victims were all gang members or criminals, hence, they weren’t ‘kids.’ This is the kind of nonsensical thinking that Gun-nut Nation employs every time that any credible research on gun violence appears. Is it different from stating that anything Kim Kardashian or Shannon Watts says is stupid and wrong because they are being promoted by Bloomberg’s big bucks?

Enough is really enough. If James Comey can sit down in front of a Senate Committee and call that schmuck in the Oval Office a ‘liar,’ then it’s high time that GVP took off the gloves and started talking like they mean it as well. With all due respect to my public health friends at Harvard and Hopkins, evidence-based research just won’t do it alone; you also need to push back with the same degree of anger and volume that appears in every comment made by the other side.

When a right-wing ‘think’ tank says that banning assault weapons won’t do anything to curb gun violence, they are lying and they need to be called ‘liars’ in direct and no-nonsense terms. When an organization that is supported by a publicly-granted tax deduction says that guns don’t kill people, only people kill people, they need to be told that what they are saying is a BIG LIE. The problem with GVP is that it’s too polite. And politeness only provokes the other side to behave even worse.