I knew it was only a matter of time until Sarah Palin would try to salvage what’s left of her tattered political career by stooping to the lowest common denominator and appealing to the concealed-carry crowd. And when you stop top think about it, what better way to make a headline then by combining the idea of armed, self-defense with the current media frenzy about sexual harassment in the workplace, the public park and just about everywhere else?
Palin shot her wad yesterday in an interview with a reporter from MSNBC following a meeting in the U.S. Capitol with Rand Paul. God knows what those two jerks are cooking up; probably an alt-right/white national ticket for 2020 now that Trump appears to have lost whatever claims he once had to represent the populist-nationalist-racist rantings of Sean Hannity, Rush Limbaugh and Roy Moore.
There’s no way that Palin’s comment, “a whole lot of people know I’m probably packing so I don’t think there’s a whole lot of people who would necessarily mess with me,” wasn’t rehearsed over the last couple of weeks. Because her PR firm knew that sooner or later the media would be so desperate to continue pushing the sexual harassment angle that they would get around to her. And notice how she repeats the phrase ‘whole lot of people’ just to make sure that: a) everyone knows how dumb she pretends to be; and, b) everyone else who is ‘packing’ can feel a real kinship with her.
This attempt to build some kind of special, personal relationship based on concealed-carry has been the stock-in-trade of every huckster and merchandiser who wants to promote some kind of product or service to the population that really believes they are protecting themselves by walking around with a gun. It’s called ‘tribal marketing,’ and it’s based on the idea that consumers are linked together because of a shared belief about a particular brand. And in this case the brand is the ‘armed citizen,’ a phrase actually trademarked by the NRA, which has now been spun off into insurance, clothing, and of course, guns.
Take a look at Palin’s website. Prominently displayed is an ad for the Concealed Carry Association of America along with a ‘Free Guide To Choosing Your Best Concealed Carry Handgun,’ also courtesy of the CCAA. Her website drew slightly less than 2 million visits over the last 30 days, so it’s not like her jumbled message about love, faith, God, and everything else is reaching any kind of a big crowd. All the more reason why she’s run the concealed-carry message up the media flagpole and hoping for a big response.
Here’s the real problem with using a celebrity like Palin to promote concealed-carry as a lifestyle kind of brand. You can’t carry a gun around unless you actually own a gun. And as gun sales continue to slide under Trump and the number of households containing a gun also seems to be on a steady decline, convincing more Americans that a gun may protect them may work in terms of public opinion, but it won’t help gun makers sell more guns.
WISHING EVERYONE A WONDERFUL AND SAFE HOLIDAY!