Back in the 1980s, when the Republican Party discovered that it could build a base among Christian conservatives, the social niche issues were all about opposition to what they called ‘alternate’ life-styles; i.e., gays, feminists, pro-choice and the like. Only a funny thing happened between Jerry Falwell and the SCOTUS decision known as Obergfell v. Hodges, namely, that all the worst excesses of secular progressivism and liberalism have, de facto or de jure, come true. Now let’s not get into an argument amongst ourselves as to whether everyone and everything really is equal in every sense of the word; when it comes to social issues that the Right can use to help sway election results, their victories have been few and far between.
But in the run-up to 2016, the Right appears to have found a new issue, or at least an old issue that they are using for the first time, and the issue is guns. This doesn’t mean that Republicans ignored gun owners; various Republican Presidential wannabees always show up at the NRA convention to burnish their gun-loving credentials in front of the gun-owning crowd. But these appearances are no different from requisite appearances that all politicians make in front of their traditional constituent groups: Democrats talk the civil rights talk before the NAACP and the UFT; Republicans greet the faithful in pilgrimages to Liberty University and the KofC.
Back in 2010 Rick Perry made headlines when he allegedly pulled a Ruger out of his jogging outfit and shot a coyote who was allegedly menacing his dog. This incident, in fact, was the beginning of the end of Perry’s political career, or at least a career that he hoped would land him in the upstairs apartment at 1600 Pennsylvania Avenue. Put simply, the attempt to create an image of himself as a latter-day Annie Oakley got himself dismissed as a buffoon.
I wonder how Perry feels this time around when the Republican Presidential race so far has centered not on lowering taxes or cutting the cost of government, but on the degree to which each candidate supports the 2nd Amendment and who among them is walking around armed. This nonsense started with Trump following the Virginia shooting of two television journalists, but the notion of an armed citizenry has become the de rigueur Republican response to every issue involving safety and security, particularly in the wake of the Paris attacks and concerns that the ISIS-led rebellion in Syria may be getting out of hand.
The recent attempt by the NRA to market guns as a life-style is tailor-made for helping to boost the Republican brand. Because the polls seem to indicate that Republican support gets weaker as one goes down the age pyramid, ditto interest in guns. When Colion Noir dresses up hip and cool and prances around the NRA video channel with his AR-15, he’s trying to promote a ‘life-style’ that will appeal to the young and non-White demographics whose support the GOP desperately needs. When Dana Loesch tells all those soccer Moms they should be carrying guns, she’s sending a similar message to another population group that, hopefully, will vote Red instead of Blue.
Into this newly-found Republican marketing scheme jumps none other than Sister Sarah Palin, who just released a book that unites faith, freedom and guns. It’s a collection of devotional verses that can be read every day, and Sarah chose to hype it on her Facebook page by saying that Jesus would “fight” for the 2nd Amendment because otherwise only the ‘bad guys’ would have guns.
I feel sorry for Palin; she’s reminds me of a wannabe Anita Bryant who ended up trying to prevent gay marriage and now runs some kind of online ministry which sells the usual inspirational junk. If uniting guns and religion is how the Republicans believe they’ll expand their base, it just opens the door for the faith-based GVP groups to remind their followers about turning the other cheek.