Folks, I think it’s time to figure out what noisemakers like that idiot Dana Loesch is really trying to achieve on behalf of the pro-gun movement, because if we don’t, we’re going to waste an awful lot of time being concerned about something which I think has been completely misunderstood by our friends in the mainstream (i.e., liberal) media like The New York Times and MS-NBC.

Of course the GVP needs all the help and allies it can get. But such relationships shouldn’t foreclose a basic responsibility we share to make sure that when it comes to the public debate, we get it right. And the reactions by many of my media and GVP friends to statements from Loesch which are usually referred to as being beyond anything which should be said in public simply are wide of the mark.

I’m talking about her new video trailer which has her about to burn a copy of The New York Times but then she pauses and says, “You know, I don’t even have to do this. You guys are doing a good enough job burning down your reputations all by yourselves.” Our friends at Media Matters posted this video and now the expected responses are coming in about how Loesch and the NRA are enemies of the press, the 1^st Amendment, the usual bit. Home-school Queen Dana has been going after The New York Times for the past year, with this video being just her latest attempt to show her audience how outrageous, insulting and fascist-leaning she can be.

Want to know what’s really behind her continued attempt to say the most outrageous and provocative crap coming out of the mouth of any employee of the NRA? Take a look at the January NICS background checks which just came out. Handgun checks were 501,638, which is the lowest January total since January 2014. Month-to-month long gun checks, 2016 to 2017, were down by 25 percent! These numbers don’t represent just a little slippage in gun sales, they represent what could be the beginning of an industry-wide collapse.

What I find most funny in Dana’s continued attacks on ‘the old lady’ (a.k.a. The New York Times) is what has happened to the stock price of the ‘failing’ New York Times since Dana first began her rants. A year ago the stock price was $14.80. Even after the big sell-off earlier this week, the current price is sitting at $24.80. Yea, talk about the paper failing away.

Now let’s compare the ‘failing’ New York Times to the recent stock history of a company called American Outdoor Brands, which used to be known as Smith & Wesson until the management, fearing that Hillary would be elected President and would shut down the gun business decided to rebrand themselves with a new name that would make everyone ignore the fact that 88% of company revenues still comes from the sale of guns.

When Dana first started spieling for NRA she presented herself as just another Mom who carried a gun in order to protect herself and her kids, the strategy being to open the female market to guns. If that approach is working, it sure hasn’t done much for Smith & Wesson or American Outdoor Brands or whatever they now want to call themselves.

Dana then set to work pushing the new NRA training and insurance program, Carry Guard, which has a whole big, two classes listed on the program website – two classes in the whole country? That’s right. Two.

Dana’s obnoxious rants against The New York Times are nothing more than a stupid and obvious attempt to retain some social media following now that the gun business doesn’t seem to be showing any signs of revival or long-term strength. Which is why the best thing my friends in the mainstream media and GVP could do is to should simply ignore her because sooner or later she’ll do us all a favor by shutting up and going away.