Concealed-Carry: The Latest Marketing Gimmick.

On August 25 – 27 you can go to Milwaukee and spend the better part of 3 days immersing yourself in the NRA’s new playland for gun owners, a.k.a. the first Carry Guard Expo which is being hyped as “an educational and interactive experience dedicated to Individuals interested in increasing their knowledge and skills within personal protection, concealed carry and defense tactics.”

clothing            This event has got to be the most infantile expression of arrested mental development ever put together by the gun industry and if this moronic and laughable shindig  portends the future direction of gun ownership in this country, nobody has to worry that the surge in guns during the Obama ‘regime’ will eventually result in every American walking around with a gun.

The NRA claims that this event features an exhibit hall with “hundreds of top companies” but the truth is that there are slightly less than 150 exhibitors, basically the usual suspects (Glock, Ruger, S&W) along with a quarter of the total exhibitor booth space occupied by various NRA programs, including the video-television group, the firearms museum and let’s never forget the ‘t-shirts and bumper stickers from the ‘official’ NRA store.

The NRA used to take itself seriously as a training organization, its revenues derived from membership dues, magazine advertising and some program dough from the annual show. Now the organization is becoming an aggressive vendor of goods and services, the goods being in the form of insurance and related products, the services being a new training initiative which like all training these days, relies heavily on digital instruction and internet demand.

In the process of transitioning from a training to a marketing organization, the boys from Fairfax have come to believe that the concealed-carry population represents a golden opportunity just waiting to be tapped. And if you go to the Carry Guard Expo, you’ll have an opportunity to see first-hand how American entrepreneurship is moving quickly and decisively into this new and exciting product realm.

Don’t miss the Femme Fatale booth at the western end of the hall. This company sells Elegant Concealed Carry Holsters for Women Created by a Woman. A few steps away we have another booth, Lady Conceal, which calls itself an In the Bag Boutique, and further down the hall stop in at Dene Adams, which carries Concealed Carry Solutions for Women – for $69.95 you can buy a ‘body shaping thigh holster’ which not only gives your thigh that svelte, 20-something look, but is the perfect spot to store your Glock.

Hey – I like that! ‘The perfect spot to store your Glock.’ Now all I need is a product to go with my slogan and I’m all set. In fact, there’s still plenty of exhibitor space available because according to the show management, “Tens of thousands of freedom-loving Americans will be walking the aisles, looking at the latest and greatest concealed carry guns and gear.” Know what? Even the ad copy being used to attract exhibitors is infantile, to say the least.

When I was 11 years old, my father bought me a Daisy Red Ryder so I could pretend to be John Wayne. Better than that, I took my Red Ryder into the back yard of our house in the middle of Washington, D.C. and now I was riding alongside George Armstrong Custer going through the Black Hills. I once was about the be scalped at The Little Big Horn when my mother stuck her head out the window and yelled that dinner was on the table.

If you think there’s any difference between my backyard fantasies and the fantasies promoted at the Carry Guard Expo, think again. Concealed-carry, armed citizen, self-protection and all that other messaging crap is just a new kind of marketing hype designed to create a consumer market which otherwise wouldn’t exist.

Next time you flick on your television watch how that Dodge Ram truck goes flying over those ruts and muddy curves and then think about the same, twenty- mile drive you do every day back and forth to work.

 

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2 thoughts on “Concealed-Carry: The Latest Marketing Gimmick.

  1. “Concealed-carry, armed citizen, self-protection and all that other messaging crap is just a new kind of marketing hype designed to create a consumer market which otherwise wouldn’t exist”.
    America…got to love it.

  2. A friend of mine fell for that Badass Truck Speil and bought one–over 40k of truck for a 75 mile daily r/t commute from Fanta Se to Bombtown and back. Now she complains nonstop about the price of gas.

    If Carry Guard is heavy on online instruction, I can guarantee one thing. Its only a matter of time before someone blows a hole in their computer monitor.

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