Want To Play A Shooting Game? Buy A Redfield Scope

When I was a kid, which was before most of the readers of this blog were born, the gun industry made two very different types of guns. They made rifles and shotguns for hunting, and they made handguns and military-style rifles for the armed forces and the police.  There was some cross-over in products of course, largely because most adult males did military service thanks to the draft, so if they wanted to own a handgun as a civilian they would naturally gravitate to a Colt .45 pistol or a Smith & Wesson revolver.  But if you walked into a gun shop in the 1950s, 1960s or 1970s you were in a place that sold arms, ammunition and accessories for outdoor sports, which meant hunting, with an occasional self-defense handgun thrown into the mix.

Even though hunting remains popular in certain parts of the country, nobody can deny that the consumer taste in guns hasn’t changed.  In 2010 for the first time, American gun companies manufactured more handguns than long guns, and more than 200,000 of the 1.8 million rifles manufactured that year were military-style AR-15s.  This blending of military and civilian styles isn’t just a function of the design of guns.  It’s taking over the nomenclature of the industry to the point that you can hardly tell the difference between what a soldier carries into the field and a hunter carries into the woods.  Take, for example, the Redfield Optics Company.

The company was founded in 1909 by John Redfield, an avid sportsman and hunter, whose product line was aimed at the “middle market” consumer who could afford to pay a bit more for his equipment but expected some quality in return.  Like many smaller companies in consumer optics and electronics, Redfield fell prey to overseas brands in the 1980s, limped along for another few years and eventually shuttered the doors in 1998.  One thing led to another and in 2008 the brand name was purchased by the most iconic American optics company – Leupold – who now sells Redfield products through their multiple channels both here and overseas.

To see where I’m going with this post, take a look at the Redfield website.  The scopes haven’t changed, they are the same mid-level, mid-priced optics that the company has been selling for more than one hundred years.  But the old scopes had names like Partner, Widefield and Accu-Range, the last being a 3x-9x scope that was originally mounted on a variation of the Remington 700 rifle  used as a sniper gun by the Marines. What does Redfield call its scopes now?  Names like Battlezone, RevolutionCounterstrike and Revenge, the last being their standard hunting scopes that can also be mounted for archery hunts. Naming a hunting scope Revenge?  What are the hunters avenging themselves about? Because the deer ate some apples off a tree?

A new study says that violence in PG-13 movies is more common than in popular, R-rated films.  Which means that children are being exposed to shootings and violent gun use at a younger and younger age. Why wouldn’t companies like Leupold take advantage of this trend towards more violence?  After all, there’s really no difference between a movie, a video game and a real AR-15, right?

 

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Why Don’t Hunters and Tree-Huggers Like Each Other?

Why do hunters and conservationists dislike each other? It wasn’t always that way. In fact, the modern American conservation movement that appeared in the 1880’s was started by hunters, chief among them our 26th President, Theodore Roosevelt. In the many books and articles that he authored about hunting and wilderness, Roosevelt tried to find a balance between conserving wilderness to protect animal habitat, while also allowing economic development of the frontier to move ahead.

But the world has changed and so have the battle lines between hunters on the one hand and conservationists on the other. Or have they?

For a moment, let’s put aside the vitriol and passion surrounding the proposed legislation  in California to ban all lead ammunition, a bill that that is on its way to Jerry Brown’s desk and will shortly become law. There are arguments to be made on both sides. The environmentalists have data to prove their point of view; likewise the hunting lobby can roll out their set of facts.

The problem is that nothing in nature is that easy to understand; nothing can be reduced to a simple take-it or leave-it explanation, no matter what proponents on either side would like you to believe. And Roosevelt keenly felt the need to unite both sides, as he said in a letter written in 1902: “the lover of big game and wilderness [is] an instrument against, instead of in favor of both.”

The degree to which hunters and conservationists should be fighting the same battles is remarkably underscored by the data found in the National Survey of Fishing, Hunting and Wildlife-Associated Recreation newly published by the U. S. Fish and Wildlife Service, a division of the Department of the Interior.

In 2011, more than 90 million Americans either fished, hunted, watched wildlife or did all three. Of the total, 26 million went hunting and fishing, 64 million looked at birds or animals either near their own residence or by taking a trip. Together, all three groups spent $144 billion.
Three-quarters of the people who went fishing engaged in fresh-water angling, bass being the catch of choice. For the hunters, 60% went after big game: deer, elk, bear and wild turkey. As for the wildlife watchers, three-quarters did it primarily around their home, but more than 25 million took trips away from home. Both groups primarily watched (and fed) birds.
watching When we break down fishing, hunting and wildlife watching by size and location of community, all of a sudden the three types of activities blend into one. The highest proportion of residents engaged in fishing, hunting and watching are found in rural locations. Break it down on a state-by-state basis, the north-central and deep-southern states have the highest proportion of people who do all three.

You can discard the stereotype that hunters are blue collar and birders are the educated, upper-class elite. The same communities where hunting is most popular are also the communities with the greatest number of people who enjoy wildlife. When you stop to think about it, why shouldn’t this be the case? After all, people closest to nature tend to get out into nature.

Hunters and conservationists would do everyone a big favor if they would sit down together and figure out what they have in common, rather than always arguing about what keeps them apart. There may be competing claims about what to do with natural spaces but these spaces belong to all of us.